The Art of Link Exchanging

As we all know by now, link exchanging does carry weight when search engines rank your website. The amount of weight that is put on link exchanges is unkown however, it can have a significant impact if you know how to use them correctly.

You can buy links, you can exchange links, you can even find free link exchanges online. You can get you link echanges on the front page, the back page or any page in between but finding the right linking "programs" to place your links is the key ingredient.

So here is the important information you need to know about links.

If you have to link out on your home page to link in, do not do it. You want your home page to be like a portal that all other websites are linking in to. By doing this you are telling search engines that your page is the most important page out of all the websites that are linking in to you.

Build a trusting relationship with individuals within your industry to exchange links with you from your blog or profile page that is not contained with in your business website. This builds the reputation for your website when search engines locate the links coming into your website.

Build as many profiles on as many industry related profile websites that you can find. Once you have built your profile link that profile to your home page. This agian building a reputation for your website.

Write articles and post the entire article on your website and then submit a preview of that article to digg and reddit with a link to the article on your website.

By using these strategies this will create hassle free link exchanges. You will no longer have to visit where your links should be on some body elses website just to make sure that they are there. This will also build credibility to you as an active author which may win the hearts of many.

Find other great tips at http://www.mortgage-lead-machine.com/

Choosing The Right Mortgage Website For You

With hundreds of mortgage website templates to choose from, finding the right mortgage template that allows you to develop an online mortgage lead generating machine is crucial to your success. There are many components that you need in order to achieve a conversion ratio that is above industry standard.

The first and most important component to owning a mortgage website is to have the ability to optimize for top placement in the major search engines. This includes being able to make changes to the title, description and keywords on your homepage that are only visible to search engines. A majority of the templates that you can buy online do not give you this capability.

In a fast pace, ever changing mortgage industry you also need the ability to add and delete information to keep you online consumers updated. With all the mortgage problems going on with lenders, consumers want to keep updated on which lenders have closed their doors and what type of changes are being made that may affect them. Make sure that the mortgage website template you choose gives you the ability to make these types of updates as they come and go.

Giving your online consumers a number of ways to contact you on your mortgage website will also increase your online conversion ratio. By simply having a "Contact Us" page on your website will result in little to no online mortgage applications. You need to give your online consumers a number of pages that calls for them to take action and for them to give you their information. This can be accomplished by giving away information, running specials, application pages, or even giving your online consumer the ability to receive mortgage updates.

By far the best mortgage website is one that is designed, optimized, and is under your full control.

Learn how to develop your own website.

Mortgage Lead Generation – Do’s and Don’ts

Quality mortgage leads are hard to come by in a market that is being ripped apart by the media. With most of the blame coming down on mortgage brokers, you need to find a way to stand out as a qualified mortgage professional that looks out for your clients needs.

When shopping for a mortgage, most mortgage leads, are not only looking for the best mortgage rate but they are looking for a dependable mortgage professional that has the experience and knowledge to take care of them. By simply placing an ad stating your name and phone number with your catchy logo will not grab the attention of mortgage leads shopping for a mortgage.

The following are the top 5 Don’ts of Mortgage Lead Generation.

1. Talking About Yourself – Mortgage shoppers do not care about you. They want what is best for them and could care less about how many programs you have or how many lenders you have.

2. Advertising Interest Rates – Advertising mortgage interest rates will generate mortgage rate shoppers that waste your time unless you give them a loan for free.

3. Buying Leads – Purchasing mortgage leads is a waste of money. Not only will you be competing with every mortgage broker in town, but again you will have to do the deal for free to get the business.

4. Cold Calling – Not only does cold calling suck, it will also burn you out. Who wants to stay at the office every weekday until 9 P.M. and Saturday mornings to get hung up on hundreds of times?

5. Donuts For Realtors – Think about it, how many lender reps come into your office? Do you give them your business because they gave you a cell phone holder?

By avoiding these 5 mistakes you will save yourself hundreds of dollars and your precious time. Some of the top 5 Don’ts may have worked in the past, but we are in a new era of marketing as the mortgage industry continues to change.

The following are the top 5 Do’s of Mortgage Lead Generation.

1. Give Away Information – Depending on your niche, give your potential mortgage clients information that they can use instead of an advertisement of your business.

2. Join A Networking Group – Networking groups are a good source of leads because they a referred to you by a group member that the mortgage consumer trust.

3. Seminars – Offer a seminar based on one or more of your niches to educate prospective mortgage leads. If you conduct the seminar well your potential clients will remember you when the time comes to refinance or purchase a home.

4. Business Cards – Hand out your business card every where you go. Give them to the bartender, the gas station attendant, you never know who they know that needs to refinance or is looking to purchase a home.

5. Build An Online Presence – This is by far the best way to generate a mortgage lead. Consumers have been using the internet to find the information they want for years and the number of online mortgage shoppers will only increase over time.

These 5 Mortgage Lead Generation tips will surely have you generating more leads and closed loans in the years to come.

Learn how to implement these mortgage lead strategies and more on auto-pilot at the online Mortgage Lead Generation education center

Mortgage Leads More Attainable Than Ever On Google

Now that Google came out with its new report on how it ranks websites, mortgage brokers and real estate agents have the ability to take over their local online market. The spam sites that so many “lead generators” have been using in the past will be taking a big hit in the near future, opening doors of opportunity to you.

Whether you have been generating leads online or don’t have a clue where to start, if you are an ethical business person, you stand to prosper greatly on Google. Just like any other business venture, you have to put your time in and build the foundation in order to make an impact online.

One item that Google mentions in its new report is the importance of high quality link and the link text that links back to your website. Everybody online used to run around exchanging links with everybody else. Now Google is telling us to be careful because if your link appears in link farms or “spam” websites you may get your website banned from the Google search engine. Be careful where you choose to place your links.

Keyword density also plays another important role on how your website will rank in the Google search engine. Too much density of a keyword, on your website or linking to your website, might just run you out of the rankings. Too little density of a keyword, on your website or linking to your website, will not help your rankings much either. The key is to have a variety of keywords, within your website and linking to your website, to achieve successful rankings in the Google search engine.

Google is also beginning to look at Click Through Ratios (CTR’S) to determine the value of your website’s content to the people who visit your website. The more pages a visitor clicks through on your website will help your rankings not only for your home page but also for the most visited page.

Another tip is to have quality content that is updated on a regular basis. In the mortgage and real estate industry, the news changes almost on a daily basis. Whether it is another lender going out of business or home values decreasing, Google and your visitors want to know what is going on.

For more tips on how to get and keep your business at the top of Google searches visit Mortgage Leads online.

Google Rankings - Get To Where You Need To Be

Google is a kind gentle soul when it comes to helping local companies compete and shine. The problem is, getting to the top of Google for any keyword does not happen overnight. If you want to get to the top of Google you have to put in your time and effort to make it happen.

Webmaster’s can claim that there are so many different ways to increase your Google rankings but it takes time to test which claims are real. It all starts with knowing how to build your website in a way that the Google search engine can index you. If your index is all wrong or left blank you will never achieve your online goals, that is why it is important to have a little understanding on how search engines work. If you can put those pieces to the puzzle together you will be taking online applications and answering the phone from people who just saw you on Google.

Just because you start showing up on the first page of Google does not mean that applications will be coming in day and night or if the phone will ever ring once. You need to put your personal touch into your websites. Blocking out a period of time once or twice a week to add something to your site will keep your online shoppers coming back. This will also help keep Google coming back to your site every other day to update it with new information.

After that important piece you need to know how to advertise your business online. Every time you exchange a link Google knows and sometimes it is hard to get those links taken down. Consistently using the same link text in your link exchanges you can begin to build your reputation. One way links that you can control are the best because you can change the link text on the link exchange at any time.

I use these techniques every day to generate leads on a daily basis. Google some form of Minnesota mortgage and I bet you locate me on Google more than once. I would give you 3 keywords to Google about Minnesota mortgage but that would be cheating.

If you like what you see, visit Mortgage Lead Machine and you can learn more about how I do this.

Mortgage Leads - The Money Myth

If you have ever searched the internet for mortgage leads then I'm sure that you have heard the saying "Free Mortgage Leads, You Get What You Pay For". Then it goes on explaining that mortgage leads are better the more that you pay for them. I bet the guy who said that was selling you and everybody else mortgage leads and collecting your money. I have defied that myth and I am going to tell you how.

When the mortgage times were good, the guys making money were the ones unscrambling the internet to generate leads for everybody. They spent hours upon hours online, building the web sites, and building their so called "value on the internet". The value within the market they built was a very broad market, leaving loop holes that can still be taken advantage of by individuals and local mortgage companies. The loop hole can be filled on a very small budget, which means the time to start building value is now.

Purchasing a web site that generates mortgage leads for you is a basic template that everybody has . Whether it's the big mortgage lead generating companies or the web site vendors, you do not get the freedom and control that an online visitor can differentiate you from somebody else. With the mortgage industry changing, originating mortgage leads online is a must for any individual mortgage broker or a mortgage company. By standing out and giving your online visitors what they truly need will make you stand out in your own backyard.

Neither the lead generating companies nor the web site vendors help with any of your personal marketing plans. All they do is either hand you a lead from somewhere or give you an online presence. How is this going to get you anywhere? Shelling out hundreds or thousands of dollars a month doesn't sound like fun to me.

If you take one from the other and get the knowledge on how to manage the system I bet you could be closing 4 or 5 more loans a month in your own backyard. No more cold calling or calling real estate agents begging for business. I dream of being able to kick back and wait for the phone to ring again.

Save your money folks, I spend $200 dollars a year and close 3 to 4 loans a month. Yeah, I probably could do more but I would rather live life than spend my time at the office day and night pulling my hair out. You can visit both of my websites for a preview on how I do this..


You can find out how it generates me leads at Mortgage Lead Machine .

Mortgage Lead Generation

Generating mortgage leads online is a science, but it is not complicated. There are a variety of avenues that you need in place in order to stand out from the competition. If your website and your advertising online looks like everybody else's chance are you won't be generating many leads.

With the Google generation upon us, the internet is where a good majority of home owners and home seekers look to find information. The length of time your have your website up and running will help you in your online rankings with Google and other major search engines.

When I ask call ins where they heard about me, my most common response is a google search. You can also have clients locating you on Google and I will share all the secrets I used to lock down the online mortgage business in Minnesota. Simply visit "The Master Guide To Generating Leads Online" and you can own google in your state and home town as well.

Click Here to get the information sent directly to your e-mail.