With the mortgage industry in shambles, those who have the capabilities to generate mortgage leads online will be the ones who survive the storm. Be warned, there are many website companies that are ready to wrangle you up into a contract and do little to help you generate leads. The truth is, if you are paying more then $100 per year on your mortgage website services you are paying too much and cutting into your profits.
First of all, when you purchase a website from a vendor online, you lose all capabilities to optimize your website for major search engines. Granted, for a fee, these website vendors will “optimize” your website for you. But do they really know what you want? Better yet, do you know what you want? We would all love to have the number 1 position on Google for mortgage but that is just not going to happen over night, or even within a years time.
The fact stands that, for FREE, you can get one of many optimization tools online that will help you narrow down your target market and drive that target market to your website. Most of these FREE optimization tools will also submit your website to the major search engines,. That’s money I’m sure your website vendor would love to take from you.
Now that I am done rambling about how these website vendors take advantage of you, you may be thinking that you do not have the slightest idea on how to build a website. Well, do you know how to copy and paste? If so you can easily purchase a website template as cheap as $20 and do it yourself. This will also allow you to add as many pages as you need with out the extra fee from most website vendors.
Once you get your mortgage lead generating website up and running comes the fun part to start generating traffic and turning them into closed mortgage loans. Watch out for those vendors who want to sell you advertising services in exchange for your money. You are better off buying rehashed leads from lead vendors. There are literally hundreds of places to advertise online for free and still bring in highly targeted visitors who want to do business with you.
Stop allowing these companies to take advantage of you and pick up your copy of “The Master Guide To Generating Leads Online”. This guide will show you how to pull applications off of your cost effective website day in and day out.
Click Here to get your copy today.
Monday, September 10, 2007
Generate Leads Online
Over the years internet leads have been given a bad name because online lead generators never hold up to their promises. Not only do they lie to you but it is more costly for you to buy these leads compared to generating these same exact leads yourself.
It is not uncommon for the average business or individual to spend well into the thousands of dollars for fresh leads from online lead generators. It is also not uncommon for many businesses’s to lose money purchasing these leads as they basically have to give away their product just to be competitive. This is a tough way to keep your business afloat and move in a direction that is positive for survival.
One alternative to generating leads online is to buy a website for a monthly fee and have a vendor control it for you. The problem with this is, well you have no control. If you can not control your website, your website will not generate the leads that you are looking for.
It is vital that you are able to update your website with rich content that search engines are able to pick up on and to give your online visitors the opportunity to give you their information in exchange for what they are looking for.
Building an online presence is not as hard as the big lead generating companies try to make it sound. Quite frankly, it is pretty easy to lock down your local market online if you get started before your competition does.
You can learn how to generate leads with my new e-book, “The Masters Guide To Generating Leads Online”.
It is not uncommon for the average business or individual to spend well into the thousands of dollars for fresh leads from online lead generators. It is also not uncommon for many businesses’s to lose money purchasing these leads as they basically have to give away their product just to be competitive. This is a tough way to keep your business afloat and move in a direction that is positive for survival.
One alternative to generating leads online is to buy a website for a monthly fee and have a vendor control it for you. The problem with this is, well you have no control. If you can not control your website, your website will not generate the leads that you are looking for.
It is vital that you are able to update your website with rich content that search engines are able to pick up on and to give your online visitors the opportunity to give you their information in exchange for what they are looking for.
Building an online presence is not as hard as the big lead generating companies try to make it sound. Quite frankly, it is pretty easy to lock down your local market online if you get started before your competition does.
You can learn how to generate leads with my new e-book, “The Masters Guide To Generating Leads Online”.
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